Hot stamping applied onto the artwork. Makes the printed material more attractive with an exquisite metallic look
"Hot stamping" is a type of transfer printing technology that can achieve a metallic look.
Can be applied to images or text (however there is a restriction on thickness). Aside from gold (different shades of gold), there are also other metallic colors and holograms to choose from. This is used to produce high quality printed products. Used on book covers, cards, invitation letters, boxes, cosmetics and electronical products.