Partial adhesive-release labels, also known as patterned adhesive labels or stand-up labels, are designed with adhesive applied only to specific areas on the reverse side, while the remaining areas are adhesive-free. This structure allows portions of the label to remain unattached, creating a natural three-dimensional floating visual effect. The design effectively enhances product depth and highlights promotional messages, product features, or key brand elements.

In practical applications, the partial adhesive-release structure reduces the risk of adhesive residue caused by large-area adhesion while maintaining a clean packaging appearance. It is particularly suitable for retail displays, new product launches, and short-term promotional packaging.

Material options include art paper, pearlescent paper, silver PET, woodfree paper, and polyester films. These labels can be combined with post-printing finishes such as hot foil stamping (gold or silver), embossing and debossing, spot UV, and specialty mutual-repellent coatings to further enhance visual quality and brand recognition.

For frozen food and low-temperature packaging applications, IMS offers roll-fed partial adhesive-release belly band labels with a maximum printing width of up to 420 mm. These labels are designed to perform reliably in low-temperature, high-humidity, and frost-prone environments, ensuring stable adhesion while allowing residue-free removal to protect the integrity of the original packaging.

In terms of manufacturing processes and equipment, IMS integrates multiple printing and finishing technologies and utilizes food-grade inks and digital printing systems. This enables support for both small-batch customization and large-scale mass production, meeting the requirements of high-security and high-standard label applications.